april, 30 2026
One hundred Thursdays later.
A milestone I never planned, and a ritual I will never take for granted.
Reading time : 5 min
Here I am, right on time.
One hundred Thursdays later.
If you had told me on December 7, 2022, the day I turned forty, that I would sit down one hundred times to write to you, I probably would have smiled politely and changed the subject. That day felt big enough already. Turning forty. Starting my own company. Putting my name on a vision I could no longer postpone.
It did not feel like the beginning of a newsletter tradition. It felt like stepping into a new decade with a quiet but firm decision: no more waiting.
And yet, somewhere between vineyard visits, airport lounges, harvest seasons, shipping documents, tastings, and events across Tuscany and beyond, this weekly ritual took shape. At first, it was discipline.
Then it became consistency. Eventually, it became identity.
One hundred Thursdays means I showed up.
Not only when things were exciting.
Not only when there were good news to share.
But also when doubts were louder than confidence, when numbers did not add up perfectly, when I wondered if building something from scratch at forty was brave or simply reckless.
Every Thursday forced me to pause and ask myself what truly mattered that week. Not the loudest story. Not the most prestigious label. But the moment that stayed with me. The producer who spoke with trembling pride about a small vintage. The scent of fermenting Sangiovese in a silent cellar. The realization that wine is, above all, a human act.
In many ways, this space is where everything else grew from. The Toscana Wine Club was not born in a business plan first. It was born here, between paragraphs. If I was inviting you into vineyards and cellars every week, it felt natural to create a way for you to taste those stories too. The Club became another bridge, another extension of the decision I made at forty: to build something slower, more personal, more connected.
One hundred Thursdays later, I understand that this newsletter is not marketing. It is continuity. It is proof that showing up, week after week, quietly builds something solid. Just like a vineyard does. Just like trust does.
Some of you have been here from the very beginning. Some joined along the way. All of you are part of this rhythm now. And if these emails have ever given you a small Tuscan pause in the middle of a busy week, then every single Thursday was worth it.
I do not know what the next one hundred will look like.
I do not know what the next one hundred will look like.
But I know this: next Thursday, I will be here again.
Right on time.
From Tuscany, with gratitude and a raised glass,
Claudia 🍷
Ready to toast?
